SCALING UP a SAAS platform for studio owners and general users to help them manage all their photography needs
ROLES AND CONTRIBUTIONS
UX DESIGN
VISUAL DESIGN
DESIGN SYSTEM
PROTOTYPING
PROJECT COORDINATION
Dataclas was looking to create a revamped MVP version of their app 'Fotodust' which can serve both B2B and B2C needs platform. When they first approached, they only had a simple media storage and sharing app. After careful customer discovery research processes and analysis together with a team of stakeholders a new app came into fruition. A more coherent Fotodust app that works well for both photo studio management and general user needs and exceeded client expectations.
Business requirements
The main request from the Dataclas team was to develop a platform for both studio management and regular users. The existing app lacked coherence between modules and was a generic photo album app. So, me together with my fellow UX designer conducted a thorough UX Study.
User requirements
Dataclas had already launched Fotodust app on Google playstore and had plenty of user feedback to work with.User Requirements were mainly focused on the ease of usage and high level details were provided for further exploration of user features.
A target user study was also carried out for investigatin what exactly the user needs.
Overview of processes and steps used in design process
Discovery phase: The main aim was to find out exsiting UX issues with the current websites and come up with a proper research audit document which can be used to formulate problem statements and to use as a directive for the rest of design process. Methods used: Website audit (heuristic analysis, accessibility tests, usability tests), Stakeholder interviews (main stakeholders from all three websites), Secondary research.
Analysis phase: Based on the findings a proper information architecture was built with multiple stakeholder involved team workshops. Methods used: Focus group workshops, Multiple internal tests, Flow diagrams. Feature sets were finalised with the help of developers to align design - dev expectations.
Design phase: Design was done in batches with each batch concentrating on core modules, iteratively. This made the design process more structured and build up progressively. Methods used: Lo-Fi wireframes, Focus group discussions, Hi - Fi designs, Design system and component creation.
Dev handover and support: Dev handover was done after making tweaks, adjustments and connecting all components together. Still supporting the process continously if they have any queries or client have any new requirements.
Better Project Management Features
Dashboard views and appropriate project management tools are now available in Fotodust. The admin user has access to a wide range of important data, including photography assignments data, timelines, cloud usage (as provided by dataclas), team info, and much more.
Proper Communication Channel
Fotodust chat has auto text prompts for easier communication between clients and studio team. It even includes payment requests, service request features, for making the project communication and history in one place.
Introducing a social aspect to Fotodust
A social feed was introduced to Fotodust's general users as an avenue to discover items, share galleries, hire photographers, and a whole lot more.
Ship.energy
CREATING one of the world's biggest shipping news platform by meticulously combining 3 websites.
Ninjacart
REDESIGNING the neobanking module and onboarding process of India's largest fresh produce supply chain company
Control Tech
UPLIFTING the UX and identity of an automation and engineering company through a website redesign process